naturally clear | web & print design
The World Festival of the Heart is a “Meeting Place of Spirituality, Science and the Arts”. Starting in Melbourne, November 2012, three program-packed days of exhibitions, workshops, dialogues, discussions, devotions and performances of all descriptions: music, storytelling, poetry reading and concerts with leading musicians.
I was fortunate to be involved in the branding and website design right from the start of this ground-breaking and inspirational project!
Hello
The aim of Pure Web Designs is to get to the heart of your organisation, and to reflect that personality in your website and print work. It’s about creating an atmosphere, offering your strengths to the world in a clear, human-friendly way. Sumangali Morhall has been designing and maintaining websites since 2002. She has an earlier career in computer programming, a 2-year Diploma in Art & Design, and a Business Degree. She is also a writer, and a lover of all things beautiful. Feel free to get in touch: no job too small, no question too silly.
Contact Sumangali
The brief for the World Festival of the Heart was not an easy one for Sumangali to work with. As the client, I wasn’t even sure of the form and shape of the project at the time of our first discussion, except for some vague ideas about colour and an overall impression I wanted to create.
As the design journey began, first with the logo development and then rendering my ideas into a website, I very quickly learned to give mere hints and suggestions for Sumangali’s creativity to explore. Her amazing and speedy ability to translate ideas into powerful visual images; her in-depth understanding of the digital media world and an astute marketing sensibility, all combine to create design that persuasively and beautifully communicates.
Needless to say, I am extremely happy with Sumangali’s work and the feedback we have been receiving. As a digital media ‘illiterate’, for me this has been an exciting creative collaboration and I look forward to it continuing as the project unfolds.