Totopoi is a new online clothing store, specialising in fashions from around the world. As an online boutique, it needed an individual look, to reflect the uniqueness of the products, and their origins. The site was already built in Flying Cart, so my job was to design a look-and-feel based around the Asian style of the existing logo. There were certain restrictions to the design with the content management system, but I was able to bring in some earthy textures, and fresh vibrant colours to give a more lively and authentic atmosphere. This is one of my favourite tasks – bringing warmth and texture into websites, making them feel more friendly, welcoming and unique.
naturally clear | web & print design