This is an online shop for a health food retailer in The Hague. They already had a website, but it needed updating and streamlining, including reworking of the logo and branding. The project was basically great fun, and I hope that comes across in the atmosphere of the site.
I aimed for a fresh and alive feeling with the design, to inspire a sense of health and purity. The Flash slideshow on the homepage also makes it feel alive, but keeps a tranquil pace. This was backed up with good quality product images, which can be seen in detail, plus simple navigation.
The client wanted the site to be professional and informative, but with an emphasis on personal service. We therefore used staff pictures and a friendly contact page, to make sure the customer never feels far away from a real person. There is also a blog section where visitors can subscribe to free health tips and product features, which gives a nice personal touch.
For anyone who’s interested in the technical stuff, the structure is in Drupal, with Ubercart for the shopping functionality. This allows for a huge amount of flexibility, both now and in the future. For example, the site needs to be bilingual, although the English section will be completed at a later date.